Welcome to Kensington & Sloane: A New Kind of Lifestyle Journal

There’s something inherently thrilling about a fresh start. That delicate cocktail of anticipation and nerves—the fizz of possibility mixed with just enough uncertainty to make it feel real. Whether it’s moving to a new city, making a bold career pivot, or simply choosing to reset your daily rhythms, I’ve always believed that reinvention doesn’t demand drama—it just asks that you stay curious. That you pay attention to what pulls you in, what feels energising, what quietly whispers this could be something.

That’s exactly how Kensington & Sloane came to be. Not as a grand plan, but as a slow burn. An idea that bloomed one morning over coffee in a sun-drenched corner of a Notting Hill café—after weeks of feeling slightly adrift, slightly uninspired, but deeply ready for something new. Something softer. Something richer in texture and tempo. Something that mirrored the life I was already living, but more intentional, more expressive.

Because here’s the thing: I’ve always loved beauty, but never in the sterile, untouchable sense. I crave beauty that’s lived-in. The undone bun that still looks chic. The scent that lingers on your coat from last night’s dinner party. The way natural light falls on a chipped teacup in the late afternoon. It’s these tiny moments—fleeting, imperfect, personal—that I believe deserve more space in our narratives.

What is Kensington & Sloane?

Imagine a lifestyle journal that reads like a love letter to thoughtful living, with just the right amount of glamour and grit. A digital space that feels like a conversation with your most stylish, self-aware friend—the one who gives the best travel tips, always knows a charming café tucked down a side street, and isn’t afraid to admit when life feels messy. This is a space where the elegance of city living meets the authenticity of lived experience. Less “perfectly curated,” more “intentionally chosen.”

I’ve spent the last decade dancing between worlds—starting out in one industry, reinventing myself in another, feeling torn between wanderlust and nesting, ambition and ease. I’ve lived from suitcases and spreadsheets, explored the depths of burnout, and rediscovered joy in the smallest rituals. Kensington & Sloane is my answer to all of that. A soft landing space. A digital salon of sorts. Somewhere to share stories, recommendations, style notes, and reflections that honour the beauty in both the big gestures and the quiet, magical moments we often overlook.

It’s not about selling you an ideal. It’s about asking what it means to live well—whatever that looks like for you. It’s about softness with substance. A bit indulgent, yes, but never hollow. Rooted in curiosity. Built on connection. It’s a space where a well-cut blazer can coexist with your most vulnerable thoughts. Where your skincare routine can be spiritual and your brunch order can feel like self-care. Where nuance reigns supreme.

What You’ll Find Here

Travel – From spontaneous city breaks to well-researched getaways, expect thoughtful destination guides, immersive storytelling, and plenty of real talk about the joys (and occasional chaos) of living out of a suitcase—while staying impossibly chic, of course. Think cobbled lanes, beachside mornings, museum fatigue, and the quiet exhilaration of room service for one.

Social Life – Chic nights out, meaningful gatherings, and a modern approach to connection. Think Soho House soirées, impromptu kitchen-table dinner parties, long brunches that spill into early evenings—with style tips, playlist suggestions, and musings on the art of good conversation tucked in between. It’s about presence, about laughter that echoes and silences that feel warm, about friendships that are equal parts nourishing and naughty.

London Life – An evolving love letter to the city that continues to surprise and inspire me. Expect a blend of cultural curiosity, insider gems, seasonal rituals, and a little gentle nostalgia for cobblestones and candlelit wine bars. From the first crocus bloom in Kensington Gardens to the buzz of Columbia Road on a Sunday morning—London is my canvas, and I’ll be painting it with words.

Wellness & Mindset – Grounding rituals, gentle routines, and notes on living with more intention. Because a well-lived life starts from within—even if we’re figuring it out in designer coats and mismatched socks. We’ll talk about emotional maintenance, mental rest, digital detoxes, breathwork that doesn’t feel forced, and beauty routines that serve as both armour and balm.

Why Now?

Because if we’re not careful, life rushes past us in a blur of unopened emails and half-sipped coffees. We scroll, we sprint, we juggle, but we don’t always savour. We miss the in-between moments—the ones that shape us more than we realise. I created Kensington & Sloane as a soft place to land. A space to slow down and notice the texture of things. To celebrate the tiny luxuries. The overlooked poetry of everyday life.

We’ve all grown up in the age of performance—where everything feels like it needs to be documented, monetised, transformed into “content.” And while I adore aesthetic pleasure, I’m craving something more grounded. I want this to be a space where the camera isn’t always on. Where things get to exist just because they’re beautiful, or meaningful, or strange. Because they make us feel something.

I want this journal to feel like an invitation. Not just to follow along, but to participate. To lean into elegance without rigidity. To explore without needing a five-step plan. To romanticise your routines without the pressure to perform them perfectly. Whether it’s discovering a new scent that instantly grounds you, rearranging your bookshelves because your soul needed order, or stepping out in a coat that makes you feel like the most empowered version of yourself—this is about finding beauty in the ordinary.

So here’s to this next chapter. Whether you’re reading this on a train somewhere between obligations, tucked under a blanket in your favourite armchair, or at midnight with a cup of tea and your thoughts—thank you for being here. Really, truly.

Let’s make Kensington & Sloane a place where we write, dream, reflect, share, and yes—live beautifully, unapologetically, and together.

Sophie x